From Inconsistent Marketing to Ongoing Growth: Willowbrook Nurseries
How Grower Media Helped Willowbrook Nurseries Build a Stronger Brand and More Consistent Market Presence
Willowbrook Nurseries is a plant nursery and perennial grower that needed a more professional and consistent marketing presence to support long-term growth. Over an ongoing engagement of more than two years, Grower Media has acted as Willowbrook’s full-service marketing partner, handling photography, videography, social media management, content creation, product photo creation, website support, and monthly analytics.
The approach
Grower Media delivered a full marketing subscription built around consistent execution and industry-relevant content. That included weekly on-site visits to photograph and film plants at the right stage, create white-background product photos for sales use, capture in-season crop and nursery visuals, produce and manage all social media content, support Willowbrook’s updated website presence, and track analytics on a monthly basis.
This approach gave Willowbrook more than occasional marketing support. It gave the company an outsourced marketing department focused on keeping the brand active, professional, and visible throughout the year.
Why it matters
For many growing businesses, marketing gets pushed aside because the internal team is focused on operations. Willowbrook’s case shows the value of having one partner handle the full marketing workload consistently, from capturing the right visuals to maintaining visibility and supporting the sales process over time
The challenge
Before working with Grower Media, Willowbrook had an older website, limited branding, poor product photography, very little crop imagery, and no consistent social media content. The business needed stronger visuals, better day-to-day visibility, and a more polished online presence that reflected the quality of the plants they grow and sell.
The results
Since Grower Media took over Willowbrook’s LinkedIn presence, the account has grown from about 80 followers to more than 1,200 followers over the course of the engagement. Inbound inquiries increased noticeably, wholesale awareness improved among buyers, and Willowbrook developed a much stronger digital presence than it had before.
The company also built a growing library of product, sales, and seasonal photography that can be used across multiple sales and marketing channels. Instead of relying on outdated visuals and inconsistent posting, Willowbrook now has a maintained social media presence, stronger brand presentation, and a steady stream of professional assets that support sales conversations and business growth.